Where are the domestic sneakers worse than Nike and Adi? Comparing these three points, the answer is obvious
Release time：2023-02-07 05:47:43 source：hccyclingclassic.com author：clothing
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Where are the domestic sneakers worse than Nike and Adi? Comparing these three points, the answer is obvious
I don’t know if you have found a problem: after the Xinjiang cotton incident, although the sales of Nike and Adi have declined, there are still people wearing shoes from the two brands everywhere on the street. Why? In any case, the gap between domestic sneakers and Nike and Adi seems to be destined. Li Ning and Anta can only be "little brothers". What is the difference between them? After comparing 3 o'clock, maybe you will understand!
First, brand awareness
Brands are just like people's birth, they are unfair, and some are born "big brother". Judging from the birth time of the brands, Nike and Adi were born in 1972 and 1949, respectively, while Li Ning and Anta were only established in the 1990s, and they did not make a name for themselves in the sports brand world. As a rising star, it is even more difficult to surpass nature. In addition, the popularity of Nike and Adi also determines its audience, which is suitable for both men and women, and it is suitable for all ages. This is the key to the success of a brand. For domestic sneakers such as Li Ning and Anta, the audience is mainly concentrated in small cities, middle-aged and elderly people, which is inextricably linked with the popularity of the brand.Second, publicity efforts
You can see all kinds of advertisements promoting Nike and Adi on the Internet and on the street, but there are few Li Ning and Anta. When there are fewer channels for people to receive brand information, it is naturally easy to ignore that side. Some people may say that now Li Ning and Anta also have traffic stars as endorsements? It is true that celebrity endorsements can indeed drive brand awareness, but this will only bring temporary influence. You know, before the "Xinjiang Cotton Incident" happened, Li Ning and Anta did not have celebrity endorsements at all, and they have always maintained a low-key Chinese brand image.Third, the appearance design and technological content of sneakers
In terms of appearance, although Nike and Adi’s classic series of shoes are only changed in the same version The color is lower, but from the perspective of structural aesthetics, it does have a good-looking skin. Although domestic shoes such as Li Ning and Anta have made breakthroughs in the past two years, the appearance design always gives people a feeling of "excessive force"! When it comes to technological content, Nike's classic three air cushions (Sole, Max, Zoom) are widely used, and Adi's Boost is famous for its "feeling of feces". Although Li Ning has three technologies of "soft, light and elastic", Anta has the top-level cushioning technology A-flashfoam, and Peak's "state pole" is also good, but it is still slightly inferior in comparison. Conclusion: Overall, although Li Ning, Anta and other domestic sneakers are slightly inferior to Adi, but the domestic products are improving, and the boring is in terms of publicity and design. They are all struggling to move forward. I believe that one day Li Ning and Anta will meet. Become a world-recognized good brand, Hualiu will also become the top! (The picture comes from the Internet, if there is any infringement, delete it immediately)- Last：This pair of Concepts x NB doesn't look cheap! Shoe type is less common
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